Are you a recent graduate looking to kick-start your career in sales and marketing? The South African Breweries (SAB), part of the global AB InBev group, offers an exciting Sales & Marketing Learnership Programme designed to equip young South Africans with practical workplace experience in the fast-moving consumer goods (FMCG) industry.

This paid learnership combines structured learning with real-world field experience, allowing learners to develop valuable commercial, sales, customer service, and marketing skills while working alongside experienced professionals. It is an excellent opportunity for graduates who are passionate about building a career in sales, marketing, customer development, and brand management.

About SAB

South African Breweries (SAB) is one of South Africa’s largest beverage manufacturers and a proud member of AB InBev, the world’s leading brewing company. SAB produces many of the country’s best-known beverage brands and operates breweries, distribution centres, and commercial offices nationwide.

The company is committed to developing talented young professionals through learnerships, internships, graduate programmes, and technical training opportunities. SAB encourages innovation, teamwork, diversity, and continuous learning while offering employees opportunities for long-term career growth.

About the Sales & Marketing Learnership

The SAB Sales & Marketing Learnership is a structured programme that provides graduates with hands-on experience in commercial sales and customer development. Learners work directly with retail outlets, taverns, and business customers while learning how sales strategies, merchandising, customer relationships, and brand growth contribute to business success.

During the programme, learners gain exposure to:

• Sales execution.
• Customer relationship management.
• Brand promotion.
• Market analysis.
• Merchandising.
• Retail execution.
• Commercial planning.
• Business reporting.
• Customer service.
• Territory management.

The programme prepares learners for future careers within SAB and the broader FMCG industry.

Duties and Responsibilities

Successful learners may be responsible for:

• Building relationships with customers.
• Visiting retail outlets and taverns.
• Promoting SAB products.
• Assisting with merchandising activities.
• Monitoring stock availability.
• Supporting sales campaigns.
• Identifying new business opportunities.
• Preparing daily sales reports.
• Analysing customer needs.
• Supporting marketing initiatives.
• Maintaining excellent customer service.
• Working closely with commercial teams.
• Meeting sales objectives.
• Representing the SAB brand professionally.

Minimum Requirements

Requirements may vary slightly depending on the advertised intake, but applicants are generally expected to have:

• South African citizenship.
• Grade 12 (Matric).
• Diploma or Bachelor’s Degree in one of the following fields:
  • Marketing
  • Sales
  • Business Management
  • Commerce
  • Economics
  • Supply Chain
  • Retail Management
  • Consumer Science
  • Or another relevant qualification.
• Valid unendorsed Code 8 (B) driver’s licence.
• Willingness to travel.
• Ability to work weekends and public holidays when required.
• Strong communication skills.
• Computer literacy.
• Passion for customer service and sales.

Skills Required

Ideal candidates should demonstrate:

• Excellent communication skills.
• Sales ability.
• Commercial awareness.
• Customer focus.
• Problem-solving skills.
• Teamwork.
• Time management.
• Leadership potential.
• Adaptability.
• Professional attitude.
• Analytical thinking.
• Confidence in dealing with customers.

What You Will Learn

During the programme learners may receive training in:

• Customer relationship management.
• Sales planning.
• Brand execution.
• Merchandising standards.
• Route planning.
• Retail management.
• Negotiation skills.
• Product knowledge.
• Commercial reporting.
• Business communication.
• Workplace professionalism.

Salary and Benefits

Successful learners may receive:

• Monthly learnership allowance (stipend).
• Practical workplace training.
• Nationally recognised work experience.
• Mentorship from experienced professionals.
• Career development opportunities.
• Exposure to South Africa’s leading FMCG business.
• Networking opportunities.
• Potential future employment opportunities based on business needs and performance.

The exact stipend may vary depending on the programme and location.

Required Documents

Applicants should prepare:

• Updated Curriculum Vitae (CV).
• Certified copy of South African ID.
• Certified Grade 12 certificate.
• Certified Diploma or Degree certificate.
• Academic transcript where requested.
• Valid driver’s licence.
• Contactable references.

Ensure all supporting documents are complete before submitting your application.

Related Posts

• SAB Jobs – https://job.limpopo-jobs.co.za/?s=sab
• Learnerships – https://job.limpopo-jobs.co.za/?s=learnership
• Marketing Jobs – https://job.limpopo-jobs.co.za/?s=marketing
• Sales Jobs – https://job.limpopo-jobs.co.za/?s=sales
• Graduate Jobs – https://job.limpopo-jobs.co.za/?s=graduate
• Internship Opportunities – https://job.limpopo-jobs.co.za/?s=internship
• Business Management Jobs – https://job.limpopo-jobs.co.za/?s=business+management
• FMCG Jobs – https://job.limpopo-jobs.co.za/?s=fmcg

How to Apply

Interested applicants should prepare all required supporting documents before applying. Carefully read the official advertisement to ensure you meet all qualification, licence, and availability requirements.

Applications for the SAB Sales & Marketing Learnership can be submitted through the official SAB Careers website:

Official Careers Portal: https://www.sab.co.za/careers

Only apply through the official SAB recruitment platform. SAB does not charge any application or recruitment fees.

Scam Warning

Protect yourself from recruitment scams by following these guidelines:

• Never pay money to apply for a learnership.
• SAB does not charge recruitment or application fees.
• Apply only through the official SAB Careers website.
• Never share your banking PIN or passwords.
• Verify all recruitment communications before responding.

Frequently Asked Questions

Who can apply?

South African graduates who meet the qualification and driver’s licence requirements can apply.

Is this a paid learnership?

Yes. Successful learners generally receive a monthly stipend during the programme.

Is a driver’s licence compulsory?

Yes. Current advertised programmes generally require a valid unendorsed Code 8 driver’s licence.

Will I receive permanent employment after completing the programme?

Completion of the learnership does not automatically guarantee permanent employment. However, the experience gained can strengthen future career opportunities within SAB and the FMCG sector.

Where are opportunities available?

Learnership opportunities may be offered in various regions across South Africa depending on business requirements.

Final Thoughts

The SAB Sales & Marketing Learnership is an excellent opportunity for graduates who want practical experience in one of South Africa’s leading FMCG companies. The programme provides valuable workplace exposure, professional mentorship, and the opportunity to develop commercial skills that are highly sought after in the sales and marketing industry.

Keep your CV updated, prepare all supporting documents in advance, and regularly check the official SAB Careers website for new learnership intakes. Applying early with a complete application can improve your chances of being selected for this competitive programme.